Archive for March, 2006
March 31, 2006 at 7:16 am · Filed under paid content, streaming video
Interesting interview on Paid Content today with Brenda Spoonemore, the VP-Interactive Services for NBA Entertainment, and I believe the former/still current head of the NBA online division. Some of the information she gives make it clear to me that streaming sports online is far from being the Holy Grail that it is often made out to be.
Although I’m a fan of using an ad supported model rather than a subscription model for this type of content (and I have been saying so for years), I think a closer look at these kinds of numbers suggest that a reality check is is necessary to put the kind of numbers talked about in context.
When paid content publishes NBA supplied stats that show:
From the November 1 tip-off this season through the end of February, NBA TV Broadband averaged more than 19 million videos a month totaling 1.5 million plus hours to users in nearly 200 countries.
I look at that number and do a quick comparision. Is that not the same amout of total hours viewership of lets say, 3 million people watching one Seinfeld episode in syndication? (3 million people times 30 minute show =1.5 million hours of viewing). So, what is being said here is that one whole month of streaming NBA video is the equivalent of perhaps one half hour show of syndicated TV?
While its possible that this is kind of viewship could result in a fairly nice payback and those 19 million videos views could have resulted in 19 million preroll and 19 million post roll ads being served, I still believe that this market is nothing compared to what the TV market itself continues to return in terms of viewership and advertising opportunities.
Lets take these kinds of numbers for what they are, nice, steady, but completely unspectacular when viewed in comparison to the TV market which continues to effectively put online streaming video in its place as a young upstart with a long way to go.
March 24, 2006 at 8:53 am · Filed under Web 2.0
This site is a brilliant parody of the absurd 2.0 hype that seems to grow by the day. Its the anti-techcrunch. Make sure to check out the different themes.
http://www.02bew.com/
There has to come a time when more and more people see through web 2.0 for what it is, a simple marketing term invented to help hype companies, many of whom are deserving of no more than a passing glance.
March 21, 2006 at 7:00 pm · Filed under Riya, Web 2.0, riyarocks
I’ve been waiting for my invite to the beta to come for quite some time as I’ve been really excited by the promise that this appication showed just in it’s concept alone.
I’m not disappointed. In fact, quite the opposite. This is superb. Wow, gushing praise from me, but this deserves it. Yes, it’s got its flaws, the navigation is a little clunky in places, and I kind of bummed that it thinks Rockville Center is in Maryland cause I wanted to put the first pin for Long Island in the overall map, but come on, I’m training it on baby pictures and it’s actually managing to recognize them from some of the early day pictures and onwards as the babies get bigger.
Michael Arrington says he wants yahoo to buy Riya so that they can integrate it with flickr. Why? Who needs flickr? This can easily be a one stop shop for all your photo needs so long as they tie it into a shutterfly or similar photo printing application.
Oh well, thats enough for now, got to back and do some more training
March 16, 2006 at 1:50 pm · Filed under Web 2.0
This is an hilarious view of the ridiculous hype that is building higher and higher around any company that
1. Announces product releases on a blog
2. Tells the world they are a Web 2.0 company
3. Name sounds like a Star Wars Character.
I got 29 out of 43.
Cerado’s Web 2.0 or Star Wars Quiz
March 14, 2006 at 9:06 am · Filed under paid content
Interesting article from Mediaweek about online spending on content. What this article is missing though is a good chart showing where the money is going. They do mention that the money is moving away from online dating and moving towards things like ITunes, but if the market was $2 Billion in total, how much of that was on music and how much was left over for everyone else…
March 13, 2006 at 7:30 am · Filed under paid content
Media week speculates that there are more companies about to be bought in the online space as big media companies look to extend their reach online and try to grab more of the money that is moving into the internet advertising space.
Tolman Geffs of The Jordan, Edmiston group is quoted:
In a presentation delivered recently to the Online Publishers Association, Geffs proved clairvoyant in citing iVillage as a company likely to be acquired. He also listed Gawker, CNET, Facebook.com, Atom Films, Beliefnet.com, YouTube.com and CollegeHumor.com as the next targets.
Interesting list, time will tell if he is right or not…
March 1, 2006 at 7:54 am · Filed under Word Press
This site has some great, clean wordpress templates
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