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Archive for Web Analytics

Cookies or not cookies, that is the question

So this article says that web users distaste for cookies is easing according to some new survey that someone has done. In fact, if you believe the survey, it says that more than 50% less people are deleting cookies today (8% vs 18%) as when the last survey was taken. I have to say it very hard to believe that in the space of 2 years people have changed their behaviour this much, particularly so as in this time people have only gotten more concious of “invasion of privacy” caused by all the cookies in their computer reporting back information about them.

There is more information and in the original article on clickz

Overview on what Web Analytics is

XML.com: What Is Web Analytics

Using Link Analysis to Track Form submissions

HBX Uncovered: Tip: Tracking Form Submissions - Unofficial Tips and Tricks for WebSideStory HBX and other Web Analytics Products